Q4 2023 Snapshot: Top Film & TV Apps on iOS in Brazil

As Q4 2023 came to a close, the Film & Television category on the iOS platform in Brazil showcased notable performances among the top applications. Sensor Tower provides a deeper analysis into the trends and numbers behind these leading entertainment apps.

Globoplay: Novelas, séries e +, Brazil's own streaming service, saw its revenue peaking at nearly $370K in late October, with a slight dip to around $254K by year's end. Downloads surged to nearly 58K in the second week of October, followed by a notable spike to 88K in the third week of November. Weekly active users fluctuated across the quarter, reaching a high of over 700K in mid-October and ending the quarter with nearly 590K active users.

Next, HBO Max: Stream TV & Movies from WarnerMedia recorded its highest revenue at approximately $237K in the last week of October, tapering off to around $131K by the final week of December. Downloads peaked at 58K in the third week of November, while weekly active users showed an increasing trend, ending the quarter with over 580K users.

The magical world of Disney+ maintained consistent revenue, with a notable peak of $192K in the third week of November. Downloads reached their highest at over 50K in the final two weeks of December. The platform's weekly active users showed a remarkable increase, concluding the year with an impressive 834K users in the last week of December.

Star+, another Disney-owned service, experienced its revenue fluctuating around the $70K mark throughout the quarter, with a slight increase to over $96K in the first week of October. Downloads saw a significant rise to over 92K in the first week of October as well. Weekly active users witnessed a progressive climb, finishing the quarter with over 456K users.

Lastly, Crunchyroll kept a steady revenue stream, with a peak at just over $51K in early December. The app's downloads showed a modest increase towards the end of the quarter, reaching nearly 17K in the final week of December. Its weekly active users presented an upward trend, ending with over 145K users as the year wrapped up.

For more detailed insights on the performance of these and other apps within the Film & Television category, visit Sensor Tower. The provided data reveals the dynamics of user engagement and financial trends within the iOS market in Brazil, offering a glimpse into the preferences and habits of Brazilian mobile users.